SPECIAL FOCUS

The Neuroscience of Persuasion

June 23, 2020 9:30am

  • How the human brain is designed to predict what it needs to keep us alive
  • Our thinking and decision-making systems
  • How we see and judge information we receive
  • The importance of context in how we guide people’s behaviour
  • The biases we all use and how we are persuaded to act because of them
  • The psychology of language and nudge theory
  • How attitudes are contagious and how to manage ourselves better