SPECIAL FOCUS
The Neuroscience of Persuasion
- How the human brain is designed to predict what it needs to keep us alive
- Our thinking and decision-making systems
- How we see and judge information we receive
- The importance of context in how we guide people’s behaviour
- The biases we all use and how we are persuaded to act because of them
- The psychology of language and nudge theory
- How attitudes are contagious and how to manage ourselves better