In today’s advertising and marketing world, there are new regulations to be met and new restrictions cropping up within all media channels. Local advertising campaigns need to comply with both local and national legislations. To complicate matters, once the campaign goes global, compensating for all the varying rules, regulations & cultural restrictions becomes increasingly difficult.
“Digital and tradition media are converging, but neither government nor industry can keep up. How can we manage the myriad of conflicting standards and laws around the world?”
Bill Mordan , Senior Vice President and General Counsel, Reckitt Benckiser Plc
Following the enormous success of our 23rd Annual Advertising Law conference in the US, C5 is proud to present its forthcoming inaugural EU Advertising and Marketing Law Conference, the only event of its kind bringing you the latest, the best and the most innovative international brand case studies including:
- The EU Directive - an update on where the directive stands amongst Member States today and what its impact has been to date
- Green Marketing - how to advertise your product and get your message across in an eco-friendly marketplace
- Behavioural Marketing – determine how permissible it is to advertise and market to people based on searches, statistics, data and personal information
- Mobile Marketing, Video on Demand, Social Gaming - gain insight into current trends, on-going challenges and future developments
Plus:
International Panel Session on:
Sponsorship – hear from a panel of experts disclosing the difference between ambush marketing and free competition within their individual jurisdictions
Also:
Join the debate and interact with the leading experts discussing their views on:
- Unfair commercial practices
- Advertising to children
- Product placement
And much more!
Bookmark this all-encompassed event with back-to-back international presentations demonstrating proven techniques, a panel session and interactive discussions led by industry experts. This is a can’t-miss for in-house counsel, marketing, advertising and brand directors wanting to understand and meet the current advertising laws that will enable them to optimise their marketing campaigns and accelerate their return.
Conference Details
