Advertising Law

Major brands continue to increase their investments in advertising.  Indeed, sending the right message to customers is more important than ever today, to attract consumer spending in the direction of your company. Advancements in technology have allowed advertisers to become increasingly creative in their advertising efforts.  Marketing one's brand through social media platforms and other interactive form, as well as mobile technology, allows for greater but extremely targeted reach into the consumer market.  However, a legal system that very often does not contemplate new methods and technologies for marketing create a whole host of potential complications and uncertainties.  And with the European Commission, ASA and comparable bodies throughout Europe now involved in monitoring online advertising and related laws and regulations coming into play–such as the EU Cookies regulation which becomes fully effective in March 2012-   it is vital to also be up to the minute on changes looming on the regulatory horizon. 

Whilst exploiting online advertising channels, successful advertisers are making the most of new opportunities through non-digital but effective methods including comparative marketing, product placement and viral advertising, as well as using more traditional “oldies but goldies” channels to their optimal advantage.  

For most large brands therefore, a holistic view of the most effective advertising channels is essential, together with a strategic knowledge of how best to exploit these.  For any lawyer advising brands on these efforts, a thorough understanding of what promotional activities their companies (or client companies) are or may become engaged in, together with current and upcoming laws, case decisions and regulations which determine the legal environment surrounding such activities, is of utmost importance. - C5's 2012 Edition of Advertising Law in the Digital Age is designed with you in mind.

C5 will once again assemble an outstanding line up of speakers, including regulators, policy makers, leading in-house counsel and expert lawyers.   To get an indication of the caliber of speakers we normally assemble, please see last year's speaker list 

Researched thoroughly with your colleagues and competitors, our agenda will only cover topics identified by your fellow legal counsel as pressing concerns.   This year's cutting edge coverage includes:

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